Our world moves faster than ever before. Business continues to change at a rapid pace. So how can you make sure your business stays relevant in an ever-evolving world? You have to keep evolving – and I can help.

Franchise Sales. When it comes to ROI, my biggest success was with the franchising department of an international staffing company with more than 600 locations. I created a strategic plan composed of three parts: new website, new lead management system and structured candidate communication. The project was launched on time, under budget and the results were immediate.

Rebranding an entire company is challenging. We utilized a consultant to research and select its new name. An in-house team completed 90% of the rebranding work. Internally, 99% of all locations rebranded within nine months – including changing their signs. This rebranding project received more media impressions than any campaign in the company’s 25-year history. Where it mattered most – we achieved a 94% franchise satisfaction rating on the roll out and execution.

Streamline budget. When it comes to projects and budget, I consistently ask two questions. “Why are we doing this?” and “How does this benefit the bottom line?” Because the questions were asked and answered, I was able to reduce the budget by 50% over a three-year period, while adding two additional staff positions. This was accomplished by looking at the return on investment on existing programs, and converting printed collateral materials to electronic publications.

Brand building. When we transitioned the client, prospect and associate newsletters to electronic delivery, we provided a permission-based e-mail marketing solution. My team developed the newsletter content and sent it out on behalf of the franchisees. I worked with each sales zone’s leadership team to set goals and deadlines for getting franchisees signed up and trained up. The execution was solid, and my biggest challenge – the West Coast – achieved a 97% completion rate. This electronic solution also provided franchisees with significant analytical data that bolstered their sales efforts and proved far more valuable than direct mail.

Brand ownership. I led the team though the adoption and implementation of social media strategies including the creation of a headquarters intranet site, a company blog, and establishing a presence on Twitter, LinkedIn and Facebook. This helped us get out in front of our competition, becoming an industry leader in social media interaction.