You’ve probably thought about the challenges your business faces right now. But, when was the last time you sat down with your clients and asked them about the new problems they’re facing?
Chances are, your clients would appreciate the opportunity for an honest, open discussion about getting by in today’s market. And by asking the right questions and listening to their needs, you will learn about opportunities for additional business.
A top challenge for your clients right now is probably low morale. So, if one of your clients is struggling to keep their workers engaged, you can offer training on how to motivate and inspire their team. Or consider a basic course in social networking. Imagine the value this would bring to a client whose employees are worried about job security and facing exceptional financial adversity, themselves.
Providing training solutions to address the very real and critical issues you client companies face will put you in a prime position to better serve your clients when the economy improves and they are ready to send more business your way.
Take the time now to invest in your clients – to grow your relationships. Your clients will remember that you were there for them when things were rough. And your soft up-selling will have them eager to buy in a few months, when the economy improves.
Posted on
Wed, March 25, 2009
by Sean Taylor Simpson
filed under