Workers lose 1.5% of their productivity by using Facebook at work, according to a study from Nucleus Research.
That figure might not be a huge eye-opener, but when you consider that the study found that 87% of Facebook-using employees can’t think of a valid work-related reason for using the site you might look at lost productivity differently. Especially when those surveyed spent an average of 15 minutes on Facebook each time they visit at work.
Facebook shouldn’t be used as a workplace-alternative to Outlook and instant messaging. And if workers are only using Facebook to keep up with family, friends and high school classmates, it certainly does hinder instead of help workplace productivity.
As a manager, you have a leadership opportunity.
Rather than pulling the plug on Facebook, you can educate your team on how to engage customers and provide customer service while they build their personal and professional brand.
Once they see the potential, they can look to the future and network with people they need to know as well those they currently now or used to know.
Posted on
Mon, July 27, 2009
by Sean Taylor Simpson
filed under